Websites & Local SEO
Local SEO for Contractors in Crestview and Niceville
Local SEO for contractors in Crestview and Niceville: the five things that move the map pack, in the order that actually gets the phone ringing.
6 min readRead
Insights
AI in Practice.
Expert-level writing on AI strategy, agentic tools, and what it actually takes to ship production systems. Written by the people doing the work, not watching it.
All posts
18 posts
Websites & Local SEO
Vacation Rental Website Design That Gets Direct Bookings
Vacation rental website design for direct bookings: live availability, the all-in total, the trust a platform gives for free, and what it costs.
7 min readRead
Websites & Local SEO
HVAC Website Design: What a Northwest Florida Site Needs
HVAC website design for Northwest Florida: the five pages that get the call in August, why a price belongs on every service, and the SEO under it
6 min readRead
Websites & Local SEO
Do You Need an App for Your Small Business, or a Better Site?
An app for a small business is rarely the answer. Five questions that decide it, what a phone browser already does, and when an app wins.
6 min readRead
Websites & Local SEO
What Makes a Good Website? Ten Things Every Local Site Needs
What makes a good website for a small business: ten things to check on your own site tonight, with a local example for every one of them.
6 min readRead
Websites & Local SEO
Mobile-Friendly Website Design: 8 Rules for the Emerald Coast
Mobile-friendly website design for Emerald Coast businesses: eight rules that make a site fast and usable on a phone with one bar of signal.
6 min readRead
Websites & Local SEO
How to Choose a Web Designer in Destin: 9 Questions
Choosing a web designer in Destin or 30A: nine questions that expose template shops, slow mobile sites and the monthly fees a quote leaves out.
6 min readRead
Websites & Local SEO
Google Business Profile Optimization: The 20-Item Checklist
Google Business Profile optimization in order of impact: 20 items, the two most owners skip, and how reviews change what shows in the map pack.
6 min readRead
Websites & Local SEO
Small Business Website Cost in Northwest Florida (2026)
Small business website cost in Northwest Florida, 2026: honest ranges by site type, what moves the price, and the questions to ask before you sign.
7 min readRead
Fundamentals
Prompt Engineering for Product Teams: A Working Framework
A field-tested framework for writing prompts that behave reliably in production. Moves past 'be clear and specific' into the patterns that actually matter — structure, examples, and when prompting isn't enough.
9 min readRead
Role
The Real Job of a Product Builder in 2026
A new role is replacing the traditional product manager at AI-native companies — the product builder. Here's what the job actually looks like, why it's emerging now, and why the old PM career ladder is quietly breaking.
10 min readRead
Fundamentals
Context Engineering: The Hidden Skill Behind Every Good AI System
The difference between AI systems that work and AI systems that embarrass you in production is almost never the model. It's the context. Here's how to engineer context like an adult.
9 min readRead
AI Strategy
Why 85% of AI Initiatives Never Reach Production (And How to Be in the 15%)
Most AI projects don't fail because the technology doesn't work. They fail because execution breaks down between strategy and engineering. Here's how to fix it.
6 min readRead
AI Strategy
Data Governance for AI: The Boring Thing That Unblocks Everything
Nobody wants to talk about data governance. But at every enterprise where AI initiatives stall, governance is the real blocker — not the model, not the use case, not the budget. Here's the practical checklist that actually gets you unstuck.
9 min readRead
Claude Cowork
How Sprintt Uses Claude Cowork to Run Client Projects
Cowork is the collaboration surface we live in during engagements — shared agents, shared skills, shared context across the Sprintt team and the client team. Here's the actual playbook.
8 min readRead
Walkthroughs
Building an AI Product with Claude: A Complete Walkthrough
From empty folder to shipped production feature, using Claude as the primary builder. A real example, with every prompt, every decision, every shortcut we actually used.
11 min readRead
Claude Code
Claude Code for Teams: Subagents, Hooks, and MCP
Advanced patterns for running Claude Code across an engineering team — not just as individuals. Covers shared skills, subagent orchestration, hook enforcement, and the MCP integrations that turn agents into real coworkers.
10 min readRead